How Chinese brands changed the competition
A sourced account of Chinese brands since 2022, across cars, skincare, cleaning, 3D printing, drinks and collectibles, built from campaign evidence and company filings.
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Campaigns worth unpacking.
Questions worth staying with.
Who keeps posting about beauty brands on TikTok
An archive of 600,450 posts shows how repeat sellers, makeup routines and reposted clips add up to a beauty brand’s TikTok volume. It cannot show who commissioned the posts or which ones sold products.
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